I'm talking about the user-defined key and value pairs (Document > Document Properties > Custom tab). The use of "key" and "value" suggests that one should be able to reference the defined value somewhere by calling the key. The only thing I can think of is in Labels and Formula Columns, but I cannot find a way to use them in either.
I also cannot find anyone talking about what they are or how to use them anywhere. It's concerningly mysterious!